Irrationally Predictable–The Future Can Rid the Past of its Nasty Baggage

With apologies to behavioral economist Dan Ariely, we wondered how in the days of abundant new bars of Ivory, Safeguard, and Irish Spring in the 1970s, our mother insisted on compiling soap slivers and using them to the bitter end.

Our mother came of age in the 1930s. By the time we were born in the mid-1950s, the 1930s were “the good old days, when people looked after one another.”

Here’s how the math works, thanks to the genius of Jessica Hagy, who at the very least should be a candidate for undersecretary of the Department of Treasury. Her minimalist brillance appears in Indexed, a blog.

Click image to access Indexed site.

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