One Tough OSB

84 Lumber founder Joe Hardy talked before dawn in Pittsburgh with CNBC Squawk Box co-anchor Carl Quintannia, offering a more than a half-century’s perspective on housing’s ups and downs.

He talks about how being a private company has allowed 84 Lumber to make adjustments for survival that will position it for strength in years to come.

Referring to lumber prices, Joe says they’re very low right now, in sync with the fact that home prices have fallen by as much as 40% or more in some locations. What’s more competition from SOBs, he says, are another source of pressure. He corrects himself later–acknowledging he meant to say OSBs (oriented strand board).

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